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Emojis Can Increase Your Engagement

Jennifer McArdle is the owner and founder of McArdle Media. / July 13, 2020

Studies have shown that using emojis in your social media posts can increase your engagement.

What emojis should you use? When should you use them?

Check out this HubSpot article by Daria Marmer, "​Emojis Can Increase Click-Through Rates, According to New Data."

June is DIY (Do It Yourself) Marketing Month

Jennifer McArdle is the owner and founder of McArdle Media. / June 22, 2020

June is DIY (Do It Yourself) Marketing Month. If you are a small business owner, every month is probably DIY Marketing month.


Many small businesses want to do their own marketing, but may not know where to start.

Susan Solovic's article, "21 Easy Marketing Ideas to Cap Off DIY Marketing Month" from Constant Contact gives some great ideas to get you started.

https://blogs.constantcontact.com/marketing-ideas-for-small-businesses/

It Doesn't Have To Be Perfect

Jennifer McArdle is the owner and founder of McArdle Media. / May 25, 2020

Do you see that picture? That's me... a screenshot from a video I did a few years ago helping to promote a fundraiser for a non-profit organization.

I hadn't done much in front of the camera before. I was hesitant and shot the 2-minute video over 10 times.

It wasn't perfect, but I was able to publish it and help to raise money for the organization.

Wait... it wasn't perfect and yet still people responded? YES!

We spend a lot of time worrying about getting out content "perfect" before we post it, which often means that NOTHING ever gets posted. How long have you been thinking about posting on social media or starting a blog, only to overthink it to the point where you never post.

The video I shot didn't have perfect lighting, it wasn't perfectly scripte