McArdle Media: Social Media for Small Business

It’s time to go social, we make it simple.

Our goal is to get your message out to the right people on the right platforms at the right time. We craft a social media strategy as part of your overall marketing strategy and business goals.

We specialize in social media including Facebook, Instagram, LinkedIn, and Twitter, with Facebook being our main platform. Our focus is on organic content and community management.

We serve business to consumer (B2C) small businesses, entrepreneurs, and solopreneurs. We offer a personal approach with hands-on support.

As a small business, we speak the language of small businesses. We are flexible. Our contract work is month to month. 

We are deeply connected with other local and national marketing companies. If you need a referral, we have vetted these organizations and are confident in their ability to work with and for your business.

McArdle Media is headquartered in Livonia (Metro Detroit), Michigan, USA. We work with clients locally and nationally.

We look forward to working with you and supporting the success of your small business.

Hello. My name is Jennifer.

I am a digital marketer and the owner and founder of McArdle Media, LLC.

I help small businesses increase their brand awareness with social media.

I saw an opportunity to improve the way small businesses utilize social media. A simple Google search about social media marketing for small businesses can send you down the rabbit hole. I want to make it simple for small businesses to create and/or improve their digital footprint.

With over 15 years of experience working in industries such as retail, health care, and education (K-12 and higher ed), I have become an expert at developing processes to improve efficiency and introduce simplicity to workflows. I use this experience and knowledge to make social media and digital marketing efficient and simple for my clients.

In 2018, I made the leap to start McArdle Media to serve small businesses and provide them with simple solutions to their social media and digital marketing needs. I now serve local and national clients, including clients in various industries such as therapy, real estate, home care, retail, HVAC, home inspection, cleaning service, chiropractic, credit union, yoga, wellness, and insurance, to execute their organic social media campaigns. Not only do I provide social media and digital marketing services, but I’ve also partnered with several other marketing professionals to provide various other marketing services for my clients.

Many of my clients worked with larger agencies before coming to me and were frustrated by the confusing industry jargon and lack of individualized. Marketing is not one size fits all. My clients appreciate the work I do because I provide a simple solution to their needs and every decision made in the social media marketing plan is based around the businesses’ goals. My clients are never handed off to an account manager or novice while working with me, but rather my clients are always working directly with me on the strategy. I like to see myself as an extension of my client’s internal team as I am often working very closely with the business.

I hold a Bachelor of Business Administration degree from the University of Michigan-Dearborn, where I specialized in Management.

I am a trained and certified digital marketer with certifications from the Digital Marketing Institute and American Marketing Association.

Education: 
Bachelor of Business Administration, University of Michigan - Dearborn

Certifications: 
Certified Digital Marketing Professional (CDMP)
AMA Professional Certified Marketer (PCM) in Digital Marketing

Membership:
American Marketing Association
Digital Marketing Institute
Livonia Chamber of Commerce
Westland Chamber of Commerce
Plymouth Chamber of Commerce
LBN Livonia
Caerusnet Canton

Our mission is to enable and empower small businesses to be successful on social media.

At McArdle Media we:

• Build and manage brand and brand reputation
• Increase brand awareness
• Generate and convert new leads
• Nurture current clients
• Get better overall social media and digital marketing results in alignment with their business goals